Whether you run a travel business or are someone with a passion for travel that wants to share their experiences with the world, creating a hub for yourself is a great idea. As we know, anyone can create their own website these days. But if you want to actually create a travel website that’s successful, there are some key elements you must consider. For starters, a design that’s attractive to readers. Next, and maybe most important, proper SEO, or search engine visibility.
Read on for more basic, but necessary steps to create a travel website that rocks.
Imitation is rampant, but inspiration is another story. In fact, researching and getting inspired by other travel sites is one of the best ways to get an idea of what you’ll want when it comes time to create your own site.
Find a good website builder
If you want to create a travel website in more than just a hobby capacity, the most important first step is actually building it. If you’re selling products related to travel, you will want to use Shopify or something similar. But there are also other website builders that are better suited to sites more focused on information than commerce.
If you want to create a travel website that is successful, it needs to add some kind of value. For example, let’s say that you’re on a trip in Bukit Panjang. Pictures, or a travel diary is great, but also try linking up with a site offering Bukit Panjang property. Or, add information on where to book tickets for different events and activities.
Test your website
Another important part of the process when you want to create a travel website is to test it. You want to make sure that it works correctly before it goes live. You should also enlist the help of friends and family members who you can trust to give an honest opinion. Ease of navigation is pivotal.
Don’t over complicate things
Sometimes, less is more when it comes to website design. You’ll want a clean home page without too much clutter or verbiage.
Don’t use common stock images
Stock photographs have their place in website design and they can be very useful. However, when it comes to travel, authenticity is key. Whenever you can, try to use original photography. This shows individuality, and can help you stand out in a very saturated field.
Make sure your website is responsive
Last but not least, it is pivotal to make sure that your website is responsive. Today, most access websites from their mobile phones. If your site is not mobile-friendly, many may pass it by without a second look. Before hitting live, make sure your site functions fully and looks great, both on desktop and mobile devices.
There’s no guaranteed recipe for success when starting your own website. But if you follow all the steps here, you’re off to a good start!